You Good?
Men’s Mental Health Campaign
Social Media Toolkit
Men’s mental health is often overlooked, misunderstood, or left unspoken, yet the need for support is real and growing in Frederick County. According to our LHIP Mental Health Workgroup’s 2025 “You Good?” men’s mental health survey, many men in our community are quietly carrying stress related to finances, family responsibilities, immigration, work, and more. Too many feel pressure to stay strong, stay silent, and push through it alone.
At Healthier Frederick, we believe mental health is health and that every man deserves the space, support, and tools to take care of his well-being. Our mental health priorities center around reducing stigma, increasing awareness of resources, and creating a community where reaching out for help is seen as a sign of strength, not weakness.
This social media toolkit was designed to help you share that message. Each week highlights a different theme, from opening up and connecting with others, to recognizing stress and navigating expectations. These posts are meant to spark conversation, normalize men’s experiences, and remind our community that no one has to navigate mental health challenges alone.
Inside the toolkit, you’ll find ready-to-use graphics and key messages/captions for yourself, your friends, and your audience. Whether you’re a partner organization, a community member, or someone who wants to encourage the men in your life, we invite you to share these posts and help build a Frederick County where men feel seen, supported, and understood.
Thank you for helping us create a healthier, more connected Frederick County.
#YouGood #HealthierFrederick
How to Use the Toolkit
Follow the steps below to download, preview, and post each week’s materials.
Downloading Images (Desktop and Mobile):
Click the “Download and Share” button to the right (desktop) or below (mobile) any post. The image will open in a new tab.
On desktop: Right-click the image and select “Save As” to download it to your computer.
On mobile: Press and hold the image, then select “Download Image” or “Save to Photos,” depending on your device.
To Preview Each Post:
If you prefer to view a full-page or printable version, click each image to open the PDF for that post.
If the Post Downloads as a ZIP File:
Posts with multiple images will download as a ZIP file.
ZIP files will download automatically to your device.
To open them, go to your Downloads or Files folder.
On desktop: Right-click the ZIP file and select “Extract All.”
Once extracted, each image will appear as an individual file you can save or share.
On mobile: Your device may automatically unzip the file; if not, tap the ZIP file and select “Extract” to view the images inside.
Copying and Pasting Captions
Each post includes ready-to-use caption text.
Highlight the caption you want to use.
On desktop: Right-click, select “Copy,” then right-click in your social media caption box and select “Paste.”
On mobile: Press and hold on the text, select “Copy,” then tap in your caption field and choose “Paste.”
You are welcome to use the captions as they are or adjust them to fit your tone, audience, or platform.
Week 1:
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
Our Mental Health Workgroup’s 2025 “You Good?” men’s mental health survey found that over 50% of men in Frederick County report experiencing a life stressor in the past year, whether it was finance, immigration, family related, and more.
Being a man doesn’t mean carrying everything alone. We encourage you to leave “man up” in the past and let you and the other men in your life know it’s okay to talk about what you’re going through and reach out for help.
#YouGood #HealthierFrederick
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
Generations of men were taught to stay silent. We’re rewriting that story. When we talk openly about stress, pain, and what’s really going on, we make space for healing. You’re never alone. Let’s continue to show up for each other.
#YouGood #HealthierFrederick
Week 2:
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
Generations of men were taught to stay silent. We’re rewriting that story. When we talk openly about stress, pain, and what’s really going on, we make space for healing. You’re never alone. Let’s continue to show up for each other.
#YouGood #HealthierFrederick
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
Fatigue, brain fog, and irritation aren’t “just life.” They’re signs your mind needs maintenance. Move, talk it out, clean your space, and breathe. Just like you may service your car or upgrade your gear, your mind deserves the same attention.
Check out these few tips to care for yourself.
#YouGood #HealthierFrederick
Week 3:
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
The holidays can hit different for men, with never-ending expectations, responsibilities, and trying to keep everything running. If you’re feeling the pressure this holiday season, you’re not the only one.
Take a minute for yourself. Your mental health deserves space too.
#YouGood #HealthierFrederick
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
Are you feeling stressed and out of touch with yourself due to the expectations of work, family, and balancing your social life this holiday season? Yeah, it all adds up fast...
Remember, you don’t have to over-give or overwork to make the holidays meaningful. A good conversation, a moment of peace, or setting a boundary when you need one all carry more weight than any gift.
We encourage you to check in with and care for yourself this season.
#YouGood #HealthierFrederick
Week 4:
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
Holiday Reminder: The best part of the holidays isn’t what you buy, it's the time you show up.
Your presence leaves a bigger impact than any gift ever could.#YouGood #HealthierFrederick
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Download the images to the right (desktop) or below (mobile).
Messages for Yourself, Friends and Family Post Copy - All Platforms:
Our “You Good?” survey found that 36% of men in Frederick County use faith and prayer to manage stress. Mental health tools look different for everyone, and spiritual grounding is a powerful one for many men.
This is your reminder to take care of your mind in the ways that work for you.
#YouGood #HealthierFrederick
